Launchpoint is a marketing and product management consultancy focused on early-stage companies, independent entrepreneurs, and small businesses located across Metro Vancouver. In other words, we help those who are not yet in a position (either financially or structurally) to hire an in-house, full-time resource. An example of one such company is a TeeTimes.net, a golf reservations company focused on online tee times.
Focus on your 'Core'... outsource your 'Context'
We believe that most entrepreneurs, who are really good at being entrepreneurs, need to focus on the core that is their business while outsourcing their context.
Think of it this way: if you are a plumber, there is no one better to do the plumbing on your own house, but you should outsource your accounting. If you are an accountant, there is no one better to manage your books than yourself, yet you better call the plumber if you have a problem with your pipes.
Entrepreneurs, especially in the early stages of their business, need to spend their precious time, energy, and resources affecting change in the most efficient and economical way possible. This is your core.
Our Core is Innovation, Marketing, and Blue Ocean Concepts
With a focus on innovation, marketing automation, and blue ocean business concepts and marketing ideas, our outsourced services help small businesses achieve big business results. Our forte is to help our clients use technology and marketing automation to ensure that they can compete and win against larger, more-established companies.
We also believe that marketing, marketing systems, and marketing technologies can be disruptive innovations unto themselves. If you are planning a new product offering, approaching a new market, or launching a new business, you can disrupt the playing field with proper planning and execution.
For most, this is context. For us, this is core.
To learn more about our outsourced services, contact us today.
