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Launchpoint, part of The Launch Corporation, is a new marketing and product managment consultancy focused on early-stage companies, independent entrepreneurs, and small businesses.
Launchpoint believes that early-stage
companies, which are frequently restricted by financial and structural barriers
to senior marketing and product resources, are more likely to need a different
approach to marketing and are more willing to be innovators and try the
extraordinary. Given their circumstances, these very same companies are also
willing to explore more creative compensation arrangements in which both the
client and the consultancy can benefit greatly when success is proven.
About The Launch Corporation
The mission of The Launch Corporation is to grow and nurture revenue-generating businesses through innovation and technology. In addition to its outsourced marketing and product management services, as provided by Launchpoint Consulting, The Launch Corporation is building new products and services that will provide next generation marketing benefits to entrepreneurs everywhere. Sites and products under development include LaunchExperts.com, Texts.com, TeeTimes.net, SearchForTutors.com and ClickForChat.com. Stay tuned for details.
Who is John Lyotier?
John Lyotier, the principal consultant for
Launchpoint.ca, is an entrepreneur and a successful marketer with more than 10
years of experience in promoting, launching, designing, and jumpstarting new
businesses and products through innovative marketing concepts. John’s forte is
to leverage technology and marketing automation to ensure that early-stage
companies compete on equal footing to large, established companies. John also
has a unique ability to identify market trends and help define product and
business strategies to win in a turbulent or yet-to-be-defined space.
For more on John’s background, please view
the full bio on www.lyotier.com.
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